Traditional CRM solutions were developed horizontally, to be used by as many companies as possible regardless of industry. However, health insurance carriers have their own set of informational and operational needs, based largely on the markets they serve, necessitating the need for a more specialized solution.

Additionally, when identifying the right solution questions of cost, time, technical proficiency and competitive advantage come into play. This white paper explores the health insurance industry’s evolving landscape and reviews the pros and cons of building an in-house solution vs. purchasing a configurable solution, to help payers achieve and accelerate ROI. 

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