Learn how a new member portal and mobile app helped the only licensed Blue Cross Blue Shield Association plan in New Jersey double mobile app users and cut costs by $15M.
Digitally engaging members is a challenge when health plans rely on disparate sets of digital point solutions, requiring multiple logins and making it difficult to target online engagement strategies.
So, how did Horizon Healthcare optimize digital CX and increase online engagement?
Download the case study and learn how they:
- Quickly launched API-first technology that integrated new core functionality and added lift to existing resources
- Gained new app users
- Reached all-time high subscriber adoption rates
- Boosted app store ratings
- Raised their NPS score to more than 2x the average rating